I am currently a brand digital designer at SPANX (thats right, the direct competitor to skims), switching over from a large global team, to a small and mighty team of designers has been nothing short of incredible. I have designed the interwebs, helped lead the new and direct change to paid social, gotten hands on in activations and special toolkits for collab launches and even got to lead our 25th anniversay - which consisted of a website redesign, social activation, pantone collaboration, and New York Times edition print that was distribited across the entire United States for subscribors. I’ve worked on a lot of things, but here are a few of my favorite projects.
Suit Your Fancy (Coming Soon)
Spanx BraVa
GoFigure
Pantone x SPANX
Bala x SPANX
25th Anniversary - Red Shop
Boston, MA CAT MOM