BraVa - Our Hottest & Newest Bra CollectionThis collab was created to empower everyone to move confidently, and to continue our mission to empower women in their active journeys. We partnered with Bala to bring function and fashion to The Originals, creating a collection of unified colors and comfort. By doing so, we also revitalized how our wholesale partners would take this into consideration, creation an organic an robust toolkit that worked for any location and any brand partner to use within their own design systems.
ROLE
Digital Design Lead, Design Toolkit, Global Assets for all media (.com, social, wholesale, etc.)
PARTNERS
Liz Hall (Creative Director + Lead), Kwynn Butts, Gracie Pearlman, Dany Chavez, Neha Khetan, Katie Weeks, Lindsay Denniger and Melanie Frazza
PHOTOGRAPHY - LED BY LIZ HALL
GLOBAL
EXECUTIONS (MOTION)
WHOLESALE
TOOLKIT
SPANX
IN OFFICE
Boston, MA CAT MOM